The $$$ filter problem
company
Autotrader
Role
UX Designer
Problem
Users were not using filers to refine search results
Results page bounce rate was higher than expected (70%)
project type
B2C
Web: Desktop - Mobile
Native: iOS, Android
Outcome
Increased filter engagement by 8%
Decreased bounce rate by 15%
The $$$ filter problem
company
Autotrader
Role
UX Designer
Problem
Users were not using filers to refine search results
Results page bounce rate was higher than expected (70%)
project type
B2C
Web: Desktop - Mobile
Native: iOS, Android
Outcome
Increased filter engagement by 8%
Decreased bounce rate by 15%
The $$$ filter problem
company
Autotrader
Role
UX Designer
Problem
Users were not using filers to refine search results
Results page bounce rate was higher than expected (70%)
project type
B2C
Web: Desktop - Mobile
Native: iOS, Android
Outcome
Increased filter engagement by 8%
Decreased bounce rate by 15%
Working within a "squad" model, we were constantly checking against strategy metrics to understand what we can be doing to achieve our long term goals.
This was a bulls eye diagram built by the squad (UX, Product, Eng, Data Science). This recurring exercise helped foster discussion, prioritization, and consensus.
Working within a "squad" model, we were constantly checking against strategy metrics to understand what we can be doing to achieve our long term goals.
This was a bulls eye diagram built by the squad (UX, Product, Eng, Data Science). This recurring exercise helped foster discussion, prioritization, and consensus.
Working within a "squad" model, we were constantly checking against strategy metrics to understand what we can be doing to achieve our long term goals.
This was a bulls eye diagram built by the squad (UX, Product, Eng, Data Science). This recurring exercise helped foster discussion, prioritization, and consensus.
With multiple potential solutions on the table, we needed a systematic approach to determine the best path forward. I created a decision matrix for the squad to weigh each solution against key criteria:
Usability
Design system adherence
Compatibility with other products
Tech feasibility
With multiple potential solutions on the table, we needed a systematic approach to determine the best path forward. I created a decision matrix for the squad to weigh each solution against key criteria:
Usability
Design system adherence
Compatibility with other products
Tech feasibility
With multiple potential solutions on the table, we needed a systematic approach to determine the best path forward. I created a decision matrix for the squad to weigh each solution against key criteria:
Usability
Design system adherence
Compatibility with other products
Tech feasibility
Working closely with our Engineering and SEO teams, I created comprehensive documentation to ensure pixel-perfect implementation while maintaining performance and scalability. These were part of the implementation:
Component map
Functional spec
Server-side rendering support for SEO
Working closely with our Engineering and SEO teams, I created comprehensive documentation to ensure pixel-perfect implementation while maintaining performance and scalability. These were part of the implementation:
Component map
Functional spec
Server-side rendering support for SEO
Working closely with our Engineering and SEO teams, I created comprehensive documentation to ensure pixel-perfect implementation while maintaining performance and scalability. These were part of the implementation:
Component map
Functional spec
Server-side rendering support for SEO
If you would like to see the entire case study, email me and let's schedule a walk through!
If you would like to see the entire case study, email me and let's schedule a walk through!
If you would like to see the entire case study, email me and let's schedule a walk through!