Ernest Son

Lead Product Designer

Specialized in complex problem solving, building UX teams, and outcome-driven innovation.

10 years of full time experience in B2C, B2B/Enterprise, and Service Design.

Lover of animation, vintage drum kits, and searching for champion trees.

Work

Improving usability for airline Customer Service

company

AKQA

Role

Lead UX Designer

Problem

Users were navigating multiple tools while on calls with customers

Users were repeating tasks while trying to resolve customer problems

Outcome

New, fast access to Miles data

Improved efficiency by removing the dominant repeated task: checking on flight details

Improving usability for airline Customer Service

company

AKQA

Role

Lead UX Designer

Problem

Users were navigating multiple tools while on calls with customers

Users were repeating tasks while trying to resolve customer problems

Outcome

New, fast access to Miles data

Improved efficiency by removing the dominant repeated task: checking on flight details

Improving usability for airline Customer Service

company

AKQA

Role

Lead UX Designer

Problem

Users were navigating multiple tools while on calls with customers

Users were repeating tasks while trying to resolve customer problems

Outcome

New, fast access to Miles data

Improved efficiency by removing the dominant repeated task: checking on flight details

Speeding up bank data by 75%

company

Cardlytics

Role

Sr UX Designer

Problem

Users were manually seeking out sources of truth when checking transaction data

Users were waiting (up to) 3 weeks for validation of their effort

Outcome

Increased task efficiency by 75%

Decreased backlog items by 45%

The $$$ filter problem

company

Autotrader

Role

UX Designer

Problem

Users were not using filters to refine results

Results page bounce rate was higher than expected (70%)

Outcome

Increased filter engagement by 8%

Decreased bounce rate by 15%

The $$$ filter problem

company

Autotrader

Role

UX Designer

Problem

Users were not using filters to refine results

Results page bounce rate was higher than expected (70%)

Outcome

Increased filter engagement by 8%

Decreased bounce rate by 15%

The $$$ filter problem

company

Autotrader

Role

UX Designer

Problem

Users were not using filters to refine results

Results page bounce rate was higher than expected (70%)

Outcome

Increased filter engagement by 8%

Decreased bounce rate by 15%

Core Skills

UX Design

UI Design

Research

Strategy

Motion Design

Prototyping

Mentoring

No-Low Code Development

Mechanical Design

3D Modeling

Brand Marketing

Brand Strategy

Print Design

Back End Development

Experience

Lead UX Designer

Sr UX Designer

UX Designer

Principal Engineer

Concept Designer

Hardware Products

LEGO Camera

Digital Blue

My role

Mechanical Engineer

Industrial Designer

Manufacturing Advisor

LEGO Camera

Digital Blue

My role

Mechanical Engineer

Industrial Designer

Manufacturing Advisor

LEGO Camera

Digital Blue

My role

Mechanical Engineer

Industrial Designer

Manufacturing Advisor

Quickstyle Brush

Goody

My role

Mechanical Engineer

Concept Designer

Mentor

Quickstyle Brush

Goody

My role

Mechanical Engineer

Concept Designer

Mentor

Quickstyle Brush

Goody

My role

Mechanical Engineer

Concept Designer

Mentor

Bassinet

Graco

My role

Lead Engineer

Industrial Designer

Project Manager

Bassinet

Graco

My role

Lead Engineer

Industrial Designer

Project Manager

Bassinet

Graco

My role

Lead Engineer

Industrial Designer

Project Manager

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